Apify Lead Hub

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intermediate
6 steps

The Speed-to-Lead Sprint

78% of homeowners hire whoever responds first. Your competitors are responding in 5 minutes - are you?

42 hours vs 5 minutes

$5-10

Campaign cost

$397-597/month recurring

Per client

45 minutes

To find leads

Home service businesses with web forms but no automation

Target audience

Find home service businesses with slow response times. The average contractor takes 42 hours to respond - businesses with instant follow-up close 7x more leads. Sell GHL speed-to-lead automation.

The Math

How this playbook turns into money

Spend

$8

Find

300 businesses with contact forms

Response

6% reply rate

Close

5 clients at $397/mo

Earn

$1,985/month recurring

Step-by-Step Process

1

Find businesses with web contact forms

Lead Hub

Target contractors who get web leads but respond slowly.

  • Search for "HVAC", "plumber", "roofer", "electrician" in target city
  • Focus on businesses with websites listed
  • Export URLs for tech analysis

Pro Tip

Businesses advertising "Free Estimates" are perfect - they're paying for leads but probably losing them to slow response.

Open in Lead Hub
2

Analyze their tech and form setup

Lead Hub

Check if they have forms but no CRM or automation.

  • Run Tech Stack Detector on their websites
  • Look for: Contact Form 7, WPForms, basic HTML forms
  • Check for NO CRM detected (no HubSpot, Salesforce, etc.)
  • Note if they're using Wix/Squarespace (usually no automation)

Pro Tip

Sites with forms but NO CRM = guaranteed slow follow-up. These are your best prospects.

Open in Lead Hub
3

Mystery shop their response time

Manual Step

Submit a test inquiry and time their response.

  • Submit their contact form with a realistic inquiry
  • Use a test email you control
  • Track response time - most will take 24-48 hours
  • Screenshot the delay as proof

Pro Tip

If they take more than 4 hours to respond, they're losing 80% of those leads to faster competitors.

4

Personalize with their actual response time

Smelt AI

Nothing hits harder than showing them their own slow response.

  • Include their measured response time in outreach
  • Reference their specific form tool (WPForms, Contact Form 7)
  • Calculate estimated lost revenue based on response delay

Pro Tip

If they never responded to your test inquiry, that's even better ammo: "I submitted a form last week and never heard back..."

Open Smelt AI
5

Send speed-to-lead outreach

Email Sender

Hit them with the data and their own response time.

Subject: I submitted a form on {{business_name}}'s site last Tuesday... {{first_name}}, I requested a quote on your website {{days_ago}} days ago. {{response_status}} Here's the thing - the average homeowner contacts 3-4 contractors. 78% hire whoever responds FIRST. At {{response_time}} response time, you're losing to whoever responds in 5 minutes. I set up systems that respond to form submissions INSTANTLY: - Immediate text: "Thanks {{lead_name}}! Scheduling your free estimate now..." - Auto-send appointment booking link - Follow-up sequence if they don't book My clients see 3x more booked appointments from the SAME leads. Can I show you how this works in a quick call? {{your_name}}

Pro Tip

Send your outreach at 6am - be the first email they see, and prove YOU have speed-to-lead.

6

Close with speed-to-lead package

Manual Step

Sell the GHL automation that responds instantly.

  • Speed-to-Lead automation: $397/month
  • Instant response + appointment booking: $497/month
  • Full lead nurture system (5-touch sequence): $597/month
  • Setup fee: $297 one-time (or waive for annual commitment)
  • Show them their competitor who already responds fast
  • Built on GoHighLevel - trusted by 100,000+ businesses

Pro Tip

Offer a 30-day guarantee: "If you don't book more appointments in 30 days, I'll refund the first month."

Scrapers Used in This Playbook

google maps
tech stack
contact scraper
The Missed Call Money LeakThe No-Show Nightmare