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The Missed Call Money Leak

62% of home service calls go unanswered. That's $120,000/year walking straight to competitors.

$120K/year in lost revenue

$3-6

Campaign cost

$297-497/month recurring

Per client

25 minutes

To find leads

HVAC

Target audience

Find home service businesses (HVAC, plumbing, roofing) losing customers because they can't answer the phone while on job sites. Offer missed call text-back automation that captures leads 24/7.

The Math

How this playbook turns into money

Spend

$5

Find

400 home service businesses

Response

8% reply rate

Close

8 clients at $297/mo

Earn

$2,376/month recurring

Step-by-Step Process

1

Find busy home service businesses

Lead Hub

Target contractors who are too busy working to answer phones - they're losing leads they don't even know about.

  • Search: "HVAC contractor [city]", "plumber [city]", "roofer [city]"
  • Filter for businesses with 3.5-4.5 stars (good but not perfect)
  • Look for 20-100+ reviews (established but still small team)
  • Export with phone numbers and websites

Pro Tip

Businesses with 50+ reviews but only one phone number are GOLD - they're busy enough to miss calls but not big enough for a receptionist.

Open in Lead Hub
2

Verify they have call-dependent businesses

Lead Hub

Confirm their business model relies on inbound calls.

  • Cross-reference on Yelp for reviews mentioning "didn't call back"
  • Check if they have online booking (most don't)
  • Note their hours - 9-5 means missed after-hours calls

Pro Tip

Search Yelp reviews for "never called back" or "hard to reach" - these are your warmest leads.

Open in Lead Hub
3

Extract contact info for decision makers

Lead Hub

Get owner emails and phone numbers.

  • Run Contact Scraper on their websites
  • Look for owner names on About pages
  • Check BBB listings for owner details

Pro Tip

Many contractors use personal cell numbers on their site - text converts 3x better than email for these owners.

Open in Lead Hub
4

Personalize with specific pain points

Smelt AI

Reference the exact problem costing them money.

  • Upload leads with business name, review count, and category
  • Generate opening lines about their specific missed call problem
  • Personalize the revenue loss based on their industry

Pro Tip

A plumber averages $350/job. If they miss just 7 calls/week, that's $127,400/year lost. Use these numbers.

Open Smelt AI
5

Send the "money leak" outreach

Email Sender

Lead with the shocking statistic and offer a solution.

Subject: You might be losing $10K/month {{first_name}} Hey {{first_name}}, Quick question - when you're under a house fixing pipes or on a roof in 100-degree heat, who answers your phone? Here's what most {{service_type}} owners don't realize: - 62% of service calls go unanswered - 78% of homeowners hire whoever responds FIRST - The average missed call = $350+ lost I help {{service_type}} businesses capture every lead automatically. When you miss a call, my system: 1. Instantly texts them back: "Hey! Sorry we missed you - how can we help?" 2. Starts a conversation while you're busy working 3. Books the appointment for you One of my clients went from missing 40% of calls to booking 90%+ of leads. Worth a quick 10-minute call to see if this fits {{business_name}}? {{your_name}} P.S. - I can show you exactly how many calls you're missing right now.

Pro Tip

Call between 7-8pm when they're finally done for the day. They'll relate to the missed call problem because they just experienced it.

6

Close with simple automation package

Manual Step

Offer the GHL missed call text-back as an easy monthly service.

  • Missed Call Text-Back setup: $297/month
  • Add speed-to-lead automation: +$100/month
  • Full communication suite (calls, texts, voicemail drops): $497/month
  • Offer 14-day trial: "See how many calls you're actually missing"
  • Powered by GoHighLevel - industry-leading automation platform

Pro Tip

Frame it as: "This pays for itself with ONE captured job per month." At $350/job average, the ROI is obvious.

Scrapers Used in This Playbook

google maps
yelp
contact scraper
The Agent GoldmineThe Speed-to-Lead Sprint