intermediate

6 steps

The No-Show Nightmare

Med spas lose $215,000/year to cancellations and no-shows. That's a 22% empty chair rate eating their profits.

$215K/year lost to no-shows

$4-8

Campaign cost

$497-797/month recurring

Per client

40 minutes

To find leads

Med spas

Target audience

Target med spas bleeding money from cancellations and no-shows. Only 18% use marketing automation. Sell appointment reminder sequences and rebooking automation through GHL.

The Math

How this playbook turns into money

Spend

Find

200 med spas

Response

7% reply rate

4 clients at $597/mo

Earn

$2,388/month recurring

Step-by-Step Process

Find med spas in target market

Lead Hub

Build a list of med spas and aesthetic clinics.

Search: "med spa [city]", "botox [city]", "medical aesthetics [city]"
Also search: "laser hair removal", "coolsculpting", "hydrafacial"
Target 3.5-4.5 star ratings (room for improvement)
Export with phone, website, review count

Pro Tip

Med spas with 4.0-4.5 stars are perfect - they're good at service but struggling operationally.

Open in Lead Hub

Analyze reviews for no-show complaints

Lead Hub

Find med spas where staff mentions cancellation issues.

Run Reviews Scraper on your med spa list
Search for owner responses mentioning "appointment", "no-show", "cancel"
Note complaints about "couldn't get appointment" (capacity issues)
Document any "didn't send reminder" complaints

Pro Tip

Owner responses are gold - they often reveal operational struggles like "we've been so busy, we apologize for the wait times."

Open in Lead Hub

Extract owner/manager contacts

Lead Hub

Get direct contact info for decision makers.

Scrape contact pages for owner/manager names
Look for "Meet the Team" pages
Cross-reference with LinkedIn for med spa owners

Pro Tip

Med spa owners often include personal bios on their sites - use their specialty or story in your outreach.

Open in Lead Hub

Personalize with their no-show cost

Smelt AI

Calculate their specific revenue loss from empty chairs.

Upload leads with spa name, services offered, and any review data
Generate opening lines referencing their high-value services
Calculate: avg treatment ($300) x 22% no-show rate x appointments/month
Personalize the lost revenue number for their business

Pro Tip

A med spa doing 200 appointments/month at $300 avg loses $13,200/month to no-shows. Use THEIR numbers.

Open Smelt AI

Send no-show recovery outreach

Email Sender

Lead with the $215K statistic and offer the solution.

Subject: The $215K problem most med spas ignore Hi {{first_name}}, Did you know the average med spa loses $215,000/year to no-shows and last-minute cancellations? With treatments averaging $300+, every empty chair is expensive. And the industry average is 22% cancellation rate. I help med spas like {{spa_name}} cut no-shows by 60-70% with automated confirmation sequences: Day before: "Hi {{client}}! Reminder: Your HydraFacial is tomorrow at 2pm. Reply C to confirm." Morning of: "See you today at 2pm! Text us if anything changes." 2-hour: Final reminder with easy reschedule link Plus, if they do cancel, my system automatically fills the slot from your waitlist. One of my med spa clients went from 22% no-shows to 8% in the first month. Worth a quick call to see how much you're losing to empty chairs? {{your_name}}

Pro Tip

Call mid-week (Tue-Wed) mid-morning when they're not slammed with weekend appointments.

Close with appointment automation package

Manual Step

Sell the GHL appointment reminder and rebooking system.

Appointment reminder sequence: $497/month
Add waitlist management + auto-fill: $597/month
Full patient communication suite: $797/month
Setup fee: $497 (includes first month free)
Guarantee: "Cut your no-shows by 50% in 60 days or money back"
Powered by GoHighLevel - the #1 med spa automation platform

Pro Tip

Offer to calculate their exact no-show cost: (monthly appointments x avg ticket x 22% = monthly loss). Make the ROI undeniable.

Scrapers Used in This Playbook

The Speed-to-Lead Sprint The Dead Patient List