The Dead Patient List
The average chiropractor has 2,000+ inactive patients. That's $600,000 in untapped revenue collecting dust in their system.
$600K sitting in dead files
$4-7
Campaign cost
$397-597/month recurring
Per client
35 minutes
To find leads
Chiropractors
Target audience
Find chiropractors and physical therapists with years of patient data they're not using. Sell automated reactivation campaigns that bring back lapsed patients through SMS and email.
The Math
How this playbook turns into money
Spend
$6
Find
350 practices
Response
6% reply rate
Close
6 clients at $397/mo
Earn
$2,382/month recurring
Step-by-Step Process
Find established practices with patient volume
Target practices that have been around long enough to have a large inactive patient list.
- Search: "chiropractor [city]", "physical therapy [city]", "PT clinic [city]"
- Filter for businesses with 50+ reviews (indicates longevity)
- Look for 3-5+ years in business if visible
- Export with website and review count
Pro Tip
Practices with 100+ reviews have YEARS of patient data they're not using. These are goldmines.
Check their current marketing setup
Identify practices without marketing automation.
- Run Tech Stack Detector on practice websites
- Look for LACK of: email marketing tools, CRM, marketing automation
- Note if they have ChiroTouch or other practice management (but no marketing)
- Practices with basic sites = no patient reactivation happening
Pro Tip
If they have a practice management system but no marketing tools, they have the data but aren't using it.
Mine reviews for patient volume hints
Reviews reveal how busy they are and patient retention clues.
- Check Yelp for patient volume mentions
- Look for "been going for years" reviews (loyal patients exist)
- Note any "I stopped going but came back" reviews
- Identify practices that seem to rely on new patients only
Pro Tip
Reviews saying "I stopped going but came back" prove reactivation WORKS for their patients.
Get decision maker contacts
Chiropractors are usually owner-operators. Find them directly.
- Scrape practice websites for doctor/owner info
- Most chiro sites have the owner prominently featured
- Get email addresses - many use firstname@practice.com
- Note personal details for rapport building
Personalize the dead patient opportunity
Calculate their specific reactivation revenue potential.
- Upload leads with practice name, years in business (estimate from reviews), owner name
- Generate opening lines about their untapped patient database
- Calculate: 5 years x 100 new patients/year = 500 inactive patients minimum
- Avg patient value $1,200/year = $600K in dormant value
Pro Tip
Chiropractors understand patient lifetime value. Frame it as: "These people already said yes once. They're way easier than new patients."
Send reactivation outreach
Hit the dead patient file angle hard.
Pro Tip
Send early morning - chiropractors check email before their first patient.
Close with patient reactivation system
Sell the GHL automated reactivation campaign.
- Patient reactivation campaign setup: $297/month
- Add ongoing recall automation: $397/month
- Full patient communication + reactivation: $597/month
- One-time data import fee: $197
- Guarantee: "Reactivate 20+ patients in 60 days or money back"
- Built on GoHighLevel - trusted by 5,000+ healthcare practices
Pro Tip
Offer to personally write their first reactivation email campaign. That hands-on touch closes deals.