The Unanswered Dental Chair
Dental offices miss 35% of calls during busy hours. Each missed new patient call = $1,200 in lost treatment value.
$1,200 per missed call
$4-7
Campaign cost
$397-697/month recurring
Per client
30 minutes
To find leads
General dentists
Target audience
Target dental practices missing calls during peak hours when staff is busy with patients. Sell missed call text-back and recall automation through GHL.
The Math
How this playbook turns into money
Spend
$5.50
Find
300 dental practices
Response
5% reply rate
Close
5 clients at $497/mo
Earn
$2,485/month recurring
Step-by-Step Process
Find dental practices in target areas
Build a list of general and specialty dental offices.
- Search: "dentist [city]", "dental office [city]", "family dentist [city]"
- Also search: "cosmetic dentist", "pediatric dentist", "orthodontist"
- Look for practices with 50+ reviews (busy enough to miss calls)
- Export with phone numbers and websites
Pro Tip
Solo practices and 2-3 dentist offices are ideal - big enough to be busy, small enough to miss calls.
Check for recall complaints in reviews
Find practices with patient communication issues.
- Run Reviews Scraper on dental practice GMB pages
- Search for: "couldn't get through", "no reminder", "forgot appointment"
- Note complaints about scheduling or communication
- Look for owner responses apologizing for wait times
Pro Tip
Reviews mentioning "left voicemail but no callback" are perfect proof they're missing calls.
Supplement with Yellow Pages data
Get additional dental practices not dominating Google.
- Search "dentists" in your target area
- These practices often struggle more with marketing
- Cross-reference to avoid duplicates
- Focus on those without strong Google presence
Get practice manager/owner contacts
Find the decision maker at each practice.
- Scrape "About Us" and "Our Team" pages
- Look for Office Manager or Practice Administrator names
- Get dentist/owner emails for smaller practices
- Note any personal details for customization
Pro Tip
In smaller practices, email the dentist directly. In larger ones, target the office manager who handles operations.
Personalize with dental-specific numbers
Use dental industry data to make the case.
- Upload leads with practice name, owner/manager name, review info
- Generate personalized opening lines
- Use dental-specific numbers: new patient value $1,200, recall visit $400
- Reference their specific reviews if they mention communication issues
Pro Tip
A dental practice missing 5 new patient calls/week = $312,000/year in lost revenue. Use THEIR numbers.
Send dental-specific outreach
Focus on missed calls + recall automation.
Pro Tip
Email between 7-8am before the office opens, or at lunch (12-1pm) when phones are slower.
Close with dental automation package
Sell the GHL missed call + recall system.
- Missed call text-back: $297/month
- Add recall/reactivation automation: $397/month
- Full patient communication suite: $597/month
- Online booking integration: +$100/month
- Setup fee: $297 (waived with 6-month commitment)
- ROI guarantee: "Capture 10+ new patients in 60 days or refund"
- Powered by GoHighLevel - used by 10,000+ dental practices
Pro Tip
Offer a free "phone audit" - mystery call their office 3 times during busy hours. Show them exactly how many calls they miss.