Apify Lead Hub

Back to Playbooks
beginner
7 steps

The Unanswered Dental Chair

Dental offices miss 35% of calls during busy hours. Each missed new patient call = $1,200 in lost treatment value.

$1,200 per missed call

$4-7

Campaign cost

$397-697/month recurring

Per client

30 minutes

To find leads

General dentists

Target audience

Target dental practices missing calls during peak hours when staff is busy with patients. Sell missed call text-back and recall automation through GHL.

The Math

How this playbook turns into money

Spend

$5.50

Find

300 dental practices

Response

5% reply rate

Close

5 clients at $497/mo

Earn

$2,485/month recurring

Step-by-Step Process

1

Find dental practices in target areas

Lead Hub

Build a list of general and specialty dental offices.

  • Search: "dentist [city]", "dental office [city]", "family dentist [city]"
  • Also search: "cosmetic dentist", "pediatric dentist", "orthodontist"
  • Look for practices with 50+ reviews (busy enough to miss calls)
  • Export with phone numbers and websites

Pro Tip

Solo practices and 2-3 dentist offices are ideal - big enough to be busy, small enough to miss calls.

2

Check for recall complaints in reviews

Lead Hub

Find practices with patient communication issues.

  • Run Reviews Scraper on dental practice GMB pages
  • Search for: "couldn't get through", "no reminder", "forgot appointment"
  • Note complaints about scheduling or communication
  • Look for owner responses apologizing for wait times

Pro Tip

Reviews mentioning "left voicemail but no callback" are perfect proof they're missing calls.

3

Supplement with Yellow Pages data

Lead Hub

Get additional dental practices not dominating Google.

  • Search "dentists" in your target area
  • These practices often struggle more with marketing
  • Cross-reference to avoid duplicates
  • Focus on those without strong Google presence
4

Get practice manager/owner contacts

Lead Hub

Find the decision maker at each practice.

  • Scrape "About Us" and "Our Team" pages
  • Look for Office Manager or Practice Administrator names
  • Get dentist/owner emails for smaller practices
  • Note any personal details for customization

Pro Tip

In smaller practices, email the dentist directly. In larger ones, target the office manager who handles operations.

5

Personalize with dental-specific numbers

Smelt AI

Use dental industry data to make the case.

  • Upload leads with practice name, owner/manager name, review info
  • Generate personalized opening lines
  • Use dental-specific numbers: new patient value $1,200, recall visit $400
  • Reference their specific reviews if they mention communication issues

Pro Tip

A dental practice missing 5 new patient calls/week = $312,000/year in lost revenue. Use THEIR numbers.

6

Send dental-specific outreach

Email Sender

Focus on missed calls + recall automation.

Subject: A question about {{practice_name}}'s phone lines {{first_name}}, Quick question: When your hygienists are with patients and the front desk is checking someone out, who answers the phone? Most dental practices miss 35% of calls during peak hours. At $1,200 per new patient, that adds up fast. Here's what happens with missed calls: - The patient calls the next dentist on Google - You never even know you lost them - They become someone else's patient for the next 20 years I help dental practices like {{practice_name}} capture every call automatically: Phone rings → no answer → instant text: "Thanks for calling {{practice_name}}! How can we help you today?" The conversation starts even while your team is busy. Most practices capture 20-30 additional patients per month. Worth a 10-minute call to see if this would help {{practice_name}}? {{your_name}}

Pro Tip

Email between 7-8am before the office opens, or at lunch (12-1pm) when phones are slower.

7

Close with dental automation package

Manual Step

Sell the GHL missed call + recall system.

  • Missed call text-back: $297/month
  • Add recall/reactivation automation: $397/month
  • Full patient communication suite: $597/month
  • Online booking integration: +$100/month
  • Setup fee: $297 (waived with 6-month commitment)
  • ROI guarantee: "Capture 10+ new patients in 60 days or refund"
  • Powered by GoHighLevel - used by 10,000+ dental practices

Pro Tip

Offer a free "phone audit" - mystery call their office 3 times during busy hours. Show them exactly how many calls they miss.

Scrapers Used in This Playbook