The Agent Goldmine
Real estate agents spend more on marketing than almost any industry. And most have terrible websites.
600 new agents this month alone
$4-8
Campaign cost
$500-3,000 per client
Per client
30 minutes
To find leads
Real estate agents
Target audience
Target real estate agents - they have marketing budgets, need to stand out, and understand the value of a professional image. New agents are especially hungry.
The Math
How this playbook turns into money
Spend
$6
Find
400 agents
Response
5% reply rate
Close
5 clients
Earn
$2,500-15,000
Step-by-Step Process
Find real estate agents
Get agent contact info with the Real Estate Lead Miner.
- Search by location
- Export names, emails, brokerages
- Bonus: filter for newly licensed agents
Pro Tip
New agents (licensed within 6 months) are HUNGRY. They'll invest in anything that helps them stand out.
Research their current presence
Find gaps in their marketing.
- Google their name + city - do they appear?
- Check their brokerage website page (usually generic)
- Look at their social media activity
- Search for their direct website (most don't have one)
Personalize your pitch
Reference their specific situation.
- Include their name, brokerage, and location
- Reference their current online presence (or lack thereof)
- Customize based on experience level
Reach out with a specific offer
Agents respond to ROI-focused messaging.
Pro Tip
Mention their brokerage by name - shows you did research.
Offer agent-specific packages
Bundle services that matter to agents.
- Personal branding website: $800-1,500
- Website + Google Business setup: $1,200-2,000
- Full personal brand package: $2,000-3,500
- Monthly social media management: $300-600/month
Pro Tip
Agents talk to each other constantly. One happy client = 3 referrals.