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The Agent Goldmine

Real estate agents spend more on marketing than almost any industry. And most have terrible websites.

600 new agents this month alone

$4-8

Campaign cost

$500-3,000 per client

Per client

30 minutes

To find leads

Real estate agents

Target audience

Target real estate agents - they have marketing budgets, need to stand out, and understand the value of a professional image. New agents are especially hungry.

The Math

How this playbook turns into money

Spend

$6

Find

400 agents

Response

5% reply rate

Close

5 clients

Earn

$2,500-15,000

Step-by-Step Process

1

Find real estate agents

Lead Hub

Get agent contact info with the Real Estate Lead Miner.

  • Search by location
  • Export names, emails, brokerages
  • Bonus: filter for newly licensed agents

Pro Tip

New agents (licensed within 6 months) are HUNGRY. They'll invest in anything that helps them stand out.

2

Research their current presence

Manual Step

Find gaps in their marketing.

  • Google their name + city - do they appear?
  • Check their brokerage website page (usually generic)
  • Look at their social media activity
  • Search for their direct website (most don't have one)
3

Personalize your pitch

Smelt AI

Reference their specific situation.

  • Include their name, brokerage, and location
  • Reference their current online presence (or lack thereof)
  • Customize based on experience level
4

Reach out with a specific offer

Email Sender

Agents respond to ROI-focused messaging.

Subject: Standing out in {{city}} real estate Hi {{first_name}}, I was researching agents in {{city}} and noticed you're with {{brokerage}}. Quick question: when a potential client Googles "{{first_name}} {{last_name}} realtor" - what do they find? Most agents rely on their brokerage page, but that looks exactly like every other agent at {{brokerage}}. I help agents build a personal brand that actually generates leads: - Personal website that ranks for your name - Google Business profile that shows up in local searches - Social proof system to collect and display testimonials Interested in a quick call to see if this fits your goals? [Your name]

Pro Tip

Mention their brokerage by name - shows you did research.

5

Offer agent-specific packages

Manual Step

Bundle services that matter to agents.

  • Personal branding website: $800-1,500
  • Website + Google Business setup: $1,200-2,000
  • Full personal brand package: $2,000-3,500
  • Monthly social media management: $300-600/month

Pro Tip

Agents talk to each other constantly. One happy client = 3 referrals.

Scrapers Used in This Playbook