The Forgotten Customer File
Auto shops have customer data going back years but never follow up. 60% of vehicle owners forget routine maintenance - and you're not reminding them.
60% forget service without reminders
$3-6
Campaign cost
$297-497/month recurring
Per client
30 minutes
To find leads
Independent auto repair shops
Target audience
Find auto repair shops sitting on years of customer data with no follow-up system. Sell automated service reminders (oil changes, tire rotations, inspections) and online booking through GHL.
The Math
How this playbook turns into money
Spend
$5
Find
400 auto shops
Response
6% reply rate
Close
7 clients at $297/mo
Earn
$2,079/month recurring
Step-by-Step Process
Find established auto repair shops
Target shops with years of customer history.
- Search: "auto repair [city]", "mechanic [city]", "car repair [city]"
- Also: "oil change", "tire shop", "brake repair", "auto body"
- Filter for 50+ reviews (years of customers)
- Look for independent shops, not chains (owner-operated)
Pro Tip
Independent shops with 100+ reviews have THOUSANDS of past customers they're not marketing to.
Cross-reference with Yellow Pages
Find additional shops not dominating Google.
- Search "auto repair", "mechanic", "tire shop"
- These shops often struggle most with marketing
- Focus on shops that have been around 5+ years
Check reviews for follow-up opportunities
Find evidence they don't do customer follow-up.
- Look for reviews mentioning "I always forget to come back"
- Note any "they don't have online booking" complaints
- Find shops where customers wish they'd remind them about service
Pro Tip
Reviews saying "honest shop, I just forget to go" = perfect target for reminder automation.
Get shop owner contacts
Auto shop owners often run the front desk too.
- Scrape websites for owner/contact info
- Many independent shops list owner name prominently
- Get email and phone number
- Note shop's specialties for personalization
Pro Tip
Auto shop owners often respond to texts faster than emails - many are in the bay all day.
Personalize with service reminder opportunity
Calculate their lost recurring revenue.
- Upload leads with shop name, years in business (estimate), owner name
- Generate opening lines about their untapped customer list
- Calculate: 500 past customers x $200 avg service x 30% would return = $30K
- Customize based on their specialty (tires, oil, general)
Pro Tip
Auto shops understand "the dealership sends reminders" - use that competitive angle.
Send service reminder outreach
Focus on competing with dealership marketing.
Pro Tip
Call or text in the afternoon when the shop is slower (2-4pm). Mornings are slammed with drop-offs.
Close with service reminder package
Sell the GHL automated reminder system.
- Service reminder automation: $297/month
- Add online booking: $397/month
- Full customer communication + reminders + booking: $497/month
- Customer data import: $197 one-time
- Guarantee: "Bring back 20+ customers in 90 days or money back"
- Built on GoHighLevel - the #1 auto shop automation platform
Pro Tip
Offer to import their existing customer list from whatever system they use (even paper records). That hands-on service closes deals.