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The Forgotten Customer File

Auto shops have customer data going back years but never follow up. 60% of vehicle owners forget routine maintenance - and you're not reminding them.

60% forget service without reminders

$3-6

Campaign cost

$297-497/month recurring

Per client

30 minutes

To find leads

Independent auto repair shops

Target audience

Find auto repair shops sitting on years of customer data with no follow-up system. Sell automated service reminders (oil changes, tire rotations, inspections) and online booking through GHL.

The Math

How this playbook turns into money

Spend

$5

Find

400 auto shops

Response

6% reply rate

Close

7 clients at $297/mo

Earn

$2,079/month recurring

Step-by-Step Process

1

Find established auto repair shops

Lead Hub

Target shops with years of customer history.

  • Search: "auto repair [city]", "mechanic [city]", "car repair [city]"
  • Also: "oil change", "tire shop", "brake repair", "auto body"
  • Filter for 50+ reviews (years of customers)
  • Look for independent shops, not chains (owner-operated)

Pro Tip

Independent shops with 100+ reviews have THOUSANDS of past customers they're not marketing to.

2

Cross-reference with Yellow Pages

Lead Hub

Find additional shops not dominating Google.

  • Search "auto repair", "mechanic", "tire shop"
  • These shops often struggle most with marketing
  • Focus on shops that have been around 5+ years
3

Check reviews for follow-up opportunities

Lead Hub

Find evidence they don't do customer follow-up.

  • Look for reviews mentioning "I always forget to come back"
  • Note any "they don't have online booking" complaints
  • Find shops where customers wish they'd remind them about service

Pro Tip

Reviews saying "honest shop, I just forget to go" = perfect target for reminder automation.

4

Get shop owner contacts

Lead Hub

Auto shop owners often run the front desk too.

  • Scrape websites for owner/contact info
  • Many independent shops list owner name prominently
  • Get email and phone number
  • Note shop's specialties for personalization

Pro Tip

Auto shop owners often respond to texts faster than emails - many are in the bay all day.

5

Personalize with service reminder opportunity

Smelt AI

Calculate their lost recurring revenue.

  • Upload leads with shop name, years in business (estimate), owner name
  • Generate opening lines about their untapped customer list
  • Calculate: 500 past customers x $200 avg service x 30% would return = $30K
  • Customize based on their specialty (tires, oil, general)

Pro Tip

Auto shops understand "the dealership sends reminders" - use that competitive angle.

6

Send service reminder outreach

Email Sender

Focus on competing with dealership marketing.

Subject: {{shop_name}}'s 2023 customers - where are they now? {{first_name}}, You've been running {{shop_name}} for {{years}}+ years. That means you've got thousands of customers who came in once or twice and never came back. Here's the thing - they didn't go to another shop. They just forgot. 60% of vehicle owners don't keep track of routine maintenance. The dealerships know this. That's why they send service reminders every 3,000 miles. I help independent shops like yours compete with automatic service reminders: "Hi {{customer_name}}, your {{vehicle}} is due for an oil change! Schedule online: [link]" One shop client brought back 127 past customers in the first 90 days. At $200+ per visit, that's over $25,000 in revenue from customers they already had. Worth a quick call to see how this could work for {{shop_name}}? {{your_name}} P.S. - I can also set up online booking so customers can schedule 24/7.

Pro Tip

Call or text in the afternoon when the shop is slower (2-4pm). Mornings are slammed with drop-offs.

7

Close with service reminder package

Manual Step

Sell the GHL automated reminder system.

  • Service reminder automation: $297/month
  • Add online booking: $397/month
  • Full customer communication + reminders + booking: $497/month
  • Customer data import: $197 one-time
  • Guarantee: "Bring back 20+ customers in 90 days or money back"
  • Built on GoHighLevel - the #1 auto shop automation platform

Pro Tip

Offer to import their existing customer list from whatever system they use (even paper records). That hands-on service closes deals.

Scrapers Used in This Playbook