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The Review Desert

92% of consumers read reviews before making a purchase. Businesses with 50+ reviews get 266% more leads than those with 10.

266% more leads with reviews

$2-4

Campaign cost

$197-397/month recurring

Per client

20 minutes

To find leads

Any local business with fewer reviews than competitors - service businesses

Target audience

Find businesses in any vertical with low review counts despite being established. Sell automated review request systems through GHL that generate 5-star reviews on autopilot.

The Math

How this playbook turns into money

Spend

$3.50

Find

600 low-review businesses

Response

7% reply rate

Close

12 clients at $197/mo

Earn

$2,364/month recurring

Step-by-Step Process

1

Find businesses with review gaps

Lead Hub

Target established businesses that should have more reviews.

  • Search any vertical: dentists, HVAC, restaurants, chiropractors, etc.
  • Filter for businesses with 10-30 reviews (established but underperforming)
  • Compare to competitors with 100+ reviews in same area
  • Look for 4.0+ star rating (good service, just not enough reviews)

Pro Tip

A business with 20 reviews and 4.5 stars has happy customers - they just don't ask for reviews. Easy fix.

2

Verify the review gap vs competitors

Lead Hub

Show them exactly how far behind they are.

  • Find their direct competitors in the same city
  • Document competitors with 100+ reviews
  • Note the review gap (they have 25, competitor has 150)
  • Screenshot search results showing competitor ranking higher

Pro Tip

Google explicitly ranks businesses with more reviews higher. Show them the search results as proof.

3

Get owner contacts

Lead Hub

Find decision makers across all verticals.

  • Scrape websites for owner/manager info
  • Look for About pages, team pages
  • Get email addresses
  • Note business specifics for personalization
4

Personalize with their specific review gap

Smelt AI

Use their exact numbers vs their competitor.

  • Upload leads with: business name, review count, top competitor name, competitor review count
  • Generate opening lines highlighting their specific gap
  • Calculate: "(Competitor) has 6x more reviews - that's why they rank #1"
  • Reference 92% stat: "92% of people read reviews before calling"

Pro Tip

Showing them their competitor by name makes it personal. They likely already know they're losing business to that competitor.

5

Send review gap outreach

Email Sender

Lead with the specific competitor comparison.

Subject: {{competitor_name}} has {{competitor_reviews}} reviews. You have {{their_reviews}}. {{first_name}}, I was looking for {{service_type}} in {{city}} and noticed something: {{competitor_name}}: {{competitor_reviews}} reviews - shows up first {{business_name}}: {{their_reviews}} reviews - shows up lower Here's the problem: 92% of customers read reviews before making a decision. And Google ranks businesses with more reviews higher. Every day, potential customers search "{{service_type}} near me" and call your competitor instead - because they have more reviews. I help businesses like {{business_name}} generate 5-star reviews on autopilot: 1. Customer completes service 2. They get a text: "Thanks for choosing {{business_name}}! Would you leave us a quick review?" 3. One-tap link takes them directly to your Google review page 4. Review comes in - no work from your team One of my clients went from 23 reviews to 89 reviews in 60 days. Worth a quick call to close the gap on {{competitor_name}}? {{your_name}}

Pro Tip

This works across ALL verticals. Run it for dentists, contractors, restaurants, chiropractors - anyone with a review gap.

6

Close with review generation package

Manual Step

Sell the GHL automated review request system.

  • Automated review requests: $197/month
  • Add review monitoring + response management: $297/month
  • Full reputation management suite: $397/month
  • Setup includes: SMS templates, email templates, timing automation
  • Guarantee: "Get 20+ new reviews in 60 days or money back"
  • Powered by GoHighLevel - the #1 review generation platform

Pro Tip

This is the easiest service to sell because the results are visible and measurable. Review count goes up = happy client.

Scrapers Used in This Playbook