The Review Desert
92% of consumers read reviews before making a purchase. Businesses with 50+ reviews get 266% more leads than those with 10.
266% more leads with reviews
$2-4
Campaign cost
$197-397/month recurring
Per client
20 minutes
To find leads
Any local business with fewer reviews than competitors - service businesses
Target audience
Find businesses in any vertical with low review counts despite being established. Sell automated review request systems through GHL that generate 5-star reviews on autopilot.
The Math
How this playbook turns into money
Spend
$3.50
Find
600 low-review businesses
Response
7% reply rate
Close
12 clients at $197/mo
Earn
$2,364/month recurring
Step-by-Step Process
Find businesses with review gaps
Target established businesses that should have more reviews.
- Search any vertical: dentists, HVAC, restaurants, chiropractors, etc.
- Filter for businesses with 10-30 reviews (established but underperforming)
- Compare to competitors with 100+ reviews in same area
- Look for 4.0+ star rating (good service, just not enough reviews)
Pro Tip
A business with 20 reviews and 4.5 stars has happy customers - they just don't ask for reviews. Easy fix.
Verify the review gap vs competitors
Show them exactly how far behind they are.
- Find their direct competitors in the same city
- Document competitors with 100+ reviews
- Note the review gap (they have 25, competitor has 150)
- Screenshot search results showing competitor ranking higher
Pro Tip
Google explicitly ranks businesses with more reviews higher. Show them the search results as proof.
Get owner contacts
Find decision makers across all verticals.
- Scrape websites for owner/manager info
- Look for About pages, team pages
- Get email addresses
- Note business specifics for personalization
Personalize with their specific review gap
Use their exact numbers vs their competitor.
- Upload leads with: business name, review count, top competitor name, competitor review count
- Generate opening lines highlighting their specific gap
- Calculate: "(Competitor) has 6x more reviews - that's why they rank #1"
- Reference 92% stat: "92% of people read reviews before calling"
Pro Tip
Showing them their competitor by name makes it personal. They likely already know they're losing business to that competitor.
Send review gap outreach
Lead with the specific competitor comparison.
Pro Tip
This works across ALL verticals. Run it for dentists, contractors, restaurants, chiropractors - anyone with a review gap.
Close with review generation package
Sell the GHL automated review request system.
- Automated review requests: $197/month
- Add review monitoring + response management: $297/month
- Full reputation management suite: $397/month
- Setup includes: SMS templates, email templates, timing automation
- Guarantee: "Get 20+ new reviews in 60 days or money back"
- Powered by GoHighLevel - the #1 review generation platform
Pro Tip
This is the easiest service to sell because the results are visible and measurable. Review count goes up = happy client.