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intermediate
5 steps

The 2008 Website Finder

Businesses with embarrassingly outdated websites are losing customers every day. They just don't know it yet.

2,300 ancient websites in one city

$5-10

Campaign cost

$1,500-5,000 per client

Per client

1 hour

To find leads

Any local business with a website built before 2018

Target audience

Find businesses running on ancient technology - no SSL, old WordPress, Wix free plans, or no mobile optimization. Screenshot their site, show them what's wrong, and offer to fix it.

The Math

How this playbook turns into money

Spend

$8

Find

400 businesses

Response

5% reply rate

Close

4 clients

Earn

$8,000-20,000

Step-by-Step Process

1

Scrape local businesses

Lead Hub

Get a list of businesses in your target area with their website URLs.

  • Search for service-based businesses (dentists, lawyers, accountants)
  • These industries are notorious for bad websites
  • Export the list with website URLs
Open in Lead Hub
2

Analyze their tech stack

Lead Hub

Run Tech Stack Detector to find outdated technology.

  • Upload your list of website URLs
  • Look for: Wix free, old WordPress (pre-5.0), no SSL, Flash, jQuery UI
  • Filter for sites with 3+ red flags

Pro Tip

Sites with "Not Secure" in the browser bar are GOLD - it's visual proof they need help.

Open in Lead Hub
3

Screenshot the problems

Manual Step

Visual proof is everything. Show them what's wrong.

  • Take mobile screenshot (most look terrible on mobile)
  • Capture the "Not Secure" warning
  • Run Google PageSpeed Insights - screenshot the bad score
  • Find a competitor with a great site for comparison

Pro Tip

Put their site and a competitor's site side-by-side. Let them feel the embarrassment.

4

Personalize and send outreach

Smelt AI

Reference specific issues with THEIR website.

Subject: Your website might be costing you customers Hi {{first_name}}, I was researching {{industry}} in {{city}} and checked out {{business_name}}'s website. I noticed a few things that might be hurting you: {{personalized_issues}} I rebuilt a similar site for a {{industry}} last month - their leads increased 40% in the first week. Would you be open to a free 10-minute audit? I'll record a quick video walking through exactly what I'd fix and why. No obligation - worst case you get free insights. [Your name]

Pro Tip

Offering a free Loom video audit converts incredibly well - it shows effort and expertise.

Open Smelt AI
5

Close with value stacking

Manual Step

Bundle services for maximum value.

  • Basic website rebuild: $1,500-3,000
  • Website + SEO setup: $3,000-5,000
  • Full digital presence (site + Google Business + social): $5,000-8,000
  • Monthly maintenance retainer: $100-300/month

Scrapers Used in This Playbook

google maps
tech stack
contact scraper
The Bad Review GoldmineThe Invisible Business