Apify Lead Hub

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5 steps

The Invisible Business

If you're not on page 1 of Google, you don't exist. Millions of businesses are invisible online.

50,000 businesses with no website

$3-5

Campaign cost

$100-300/month recurring

Per client

20 minutes

To find leads

Small local businesses with no website or poor Google presence

Target audience

Find businesses listed in directories but with no web presence. They're getting zero online leads while competitors dominate. Show them what they're missing.

The Math

How this playbook turns into money

Spend

$3

Find

1,000 businesses

Response

2% reply rate

Close

10 clients

Earn

$1,000-3,000/month recurring

Step-by-Step Process

1

Find businesses without websites

Lead Hub

Yellow Pages and Google Maps are full of businesses with phone numbers but no websites.

  • Search for contractors, trades, local services
  • Filter for entries with phone but no website URL
  • These businesses are completely invisible online

Pro Tip

Trades (plumbers, electricians, HVAC) are perfect - they're busy working, not marketing.

Open in Lead Hub
2

Verify they're actually invisible

Manual Step

Google their business name to confirm they have no presence.

  • Search: "[Business Name] [City]"
  • If they don't appear on page 1, they're losing customers daily
  • Screenshot the search results showing competitors instead
3

Find their competitors who ARE visible

Lead Hub

Show them exactly who's stealing their customers.

  • Search for their service in their city
  • Screenshot the businesses that DO appear
  • Note their review counts and ratings

Pro Tip

Say: "When someone searches for a plumber in [city], these 5 businesses get the call. You're not even in the conversation."

Open in Lead Hub
4

Call them directly

Manual Step

For invisible businesses, phone outreach works 10x better than email.

"Hi, is this [Owner Name] with [Business]? I was searching for [service] in [city] for a friend, and I couldn't find your business anywhere online. I looked up your competitors - [Competitor Name] has 47 reviews and shows up first on Google. I help businesses like yours get found online. Most of my clients get their first leads within 2 weeks. Can I show you what I mean? Takes 5 minutes."

Pro Tip

Call between 7-8am or 5-6pm - catch them before/after jobs.

5

Offer a simple monthly package

Manual Step

Keep it simple - these aren't tech-savvy clients.

  • Google Business Profile setup + optimization: $300 one-time
  • Simple one-page website: $500-1,000 one-time
  • Monthly SEO + management: $100-300/month
  • Full package: $200-500/month all-inclusive

Pro Tip

Recurring revenue is king. Get them on monthly, not one-time.

Scrapers Used in This Playbook

yellow pages
google maps
The 2008 Website FinderThe Decision Maker Hunter